Graphic Design
8 min read

Cheat Sheet: Social Media Image Sizes (2021)

Written by Ollie Burt 

This is the most up to date guide to social media image sizes you’ll find. We’ll keep updating it, and adding to it. Let us know if we’ve missed something – those pesky social media platforms do like to mix things up from time to time.

LinkedIn Image Sizes 2021

Of all the major social networks, LinkedIn is probably the most information-focussed. By this, I mean it’s largely about what people are saying – the detail. For this reason, I’d argue, it’s even more important to use visuals to grab audience attention. Make the most of the opportunities to jazz up your profile, company page or post with an image. Do this, and you’ll have a better chance to grab people’s attention and increase interest in your content.

linkedin social media image sizes

LinkedIn Profile Picture Size

While both have the same recommended dimensions, your personal LinkedIn profile image appears circular, while company pages will be square. But you won’t be using the same image for both (or at least, you shouldn’t be) so not too much of an issue here.

Personal Photo

Most experts will tell you to use a professional headshot for your personal photo – they might be right. I won’t pretend to agree with this just in case you look me up – pretty sure my current photo was shot in Turtle Bay. Personally, I’ve never been one for the traditional mugshot. To me, they seem a bit plastic.

Ultimately, I think it depends on how you’re using LinkedIn. If you’re looking for employment, you’re probably best looking as “professional” as possible. On the other hand, if like me, you’re there for networking opportunities you can probably relax a bit.

Recommended image size: 300 x 300 pixels

Company Photo

If you’re a business owner or in the marketing team, you may also manage a LinkedIn company page. Your company page should be separate from your personal profile, even if you work alone. Strong branding on your company page can make all the difference to how you are perceived, and this starts with your company photo.

For your LinkedIn company photo, I’d suggest staying away from any headshots or team photos. You don’t have much space to work with, and in some places, the photo can appear quite small so use some variation of your company logo.

Depending on who you use for your graphic design services, you may already have a social icon for your business. This is usually the icon part of your logo in isolation – typically used for your website favicon and social channels. Your company photo pretty much always appears alongside your company page name, so there’s no need to try to cram your full-sized logo into that square.

Recommended image size: 300 x 300 pixels

LinkedIn Header Image Size

The banner images used in the headers of LinkedIn profile and company pages can be a bit fiddly. Unlike other social networks, they’re much wider than they are tall. When viewing on a mobile device, this becomes more extreme.

Company Cover Image

There’s not a great deal of real estate when it comes to banners for your LinkedIn company page. The minimal approach is best here, include only the necessary information on your cover image. An image can work well if it’s relevant to your business. Alternatively, just keep it simple with some strong branding that compliments the overall feel of the page.

Recommended image size: 1128 x 191 pixels

Profile Background Photo

I’ll be honest, I often see this space put to good use on personal profile pages. I think it’s another one of those, where it depends on how you’re using LinkedIn. I’ve generally gone with a background photo that includes the branding for my current company – this helps reinforce the connection between me and my business.

If you’re on LinkedIn seeking employment you should focus on your “personal brand”. This might sound a bit fluffy, but there are some free tools out there (e.g. Canva) that can help you put something together.

Either way, don’t leave it blank – it just makes your profile look incomplete.

Recommended image size: 1128 x 376 pixels

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LinkedIn Post Image Size

It’s always a good idea to add an image to your LinkedIn posts to generate more engagement. There are a couple of ways to do this. The simplest and most obvious way is to write a post and click to add an image. Best practice here is to use a square photo. Pick something relevant, that reinforces the content of the post.

The second way is using the Open Graph protocol. When you include a link in your post, LinkedIn will attempt to retrieve and display an associated image from the website metadata. You can still edit this image, as well as the title if you need to.

What is Open Graph protocol?

Open Graph, originally created by Facebook, is now used by LinkedIn and other platforms to display information about a link. By using metadata within the content of a webpage you can specify titles, descriptions and images to be used when a link is inserted into another website or platform.

If you are sharing your own links, for example to your blog, make sure your the image you set in Open Graph doesn’t exceed the recommended dimensions. Images that exceed these dimensions won’t be displayed by LinkedIn and you may find yourself scratching your head – I know I was.

The LinkedIn Post Inspector tool is actually a great tool to test the markup used on any link you’re looking to share. Just enter the link you want to include in your post and it will show you a preview of how it will look in a post.

Recommended image size: 1200 x 1200 pixels

LinkedIn Ad Image Size

It’s always best to include bold, relevant images in your LinkedIn adverts. Similar to Facebook posts (more on those below), LinkedIn ads use landscape images to make them stand out more and drive engagement.

Recommended image size: 1200 x 628 pixels

Twitter Image Sizes 2021

It can be difficult to cut through the noise on Twitter. You need every advantage for your tweet or advert to get noticed. Images play an important role in your Twitter strategy, but luckily they’re also the most straightforward of all the platforms.

twitter social media image sizes

Twitter Profile Picture Image Size

On LinkedIn, company photos are square and personal profiles are round. This makes sense as it’s easier to upload a human face into a circle than a logo. All Twitter profiles are the same layout whether you are a person, company or a cat. This makes getting your image dimensions correct a little simpler, but also makes it a little more difficult to get a company page looking right.

Assuming your Twitter page is for your business, you’ll want to be using some variation of your logo. The trouble is, most of the time parts of your logo will be cut off as it’s placed into the circle. If you can’t zoom out on the image, you’ll need to using image editing software to add some extra padding and then try again.

Recommended image size: 400 x 400 pixels

Twitter Cover Photo Image Size

Once again, Twitter cover images are pretty consistent across the board (how refreshing). However, part of the bottom left of the cover image will be covered by the profile picture, so don’t include anything important in that area.

Recommended image size: 1500 x 500 pixels

Twitter Post Image Size

It’s recommended that tweets include images that are at a 2:1 ratio. Unlike other social channels, it isn’t always necessary to include an image with every tweet. Save the use of images for when you have something you want to promote for maximum impact.

Recommended image size: 1024 x 512 pixels

Twitter Card Image Size

Normally, when you share a link on Twitter it will display a small image and title using Open Graph. However, by using the Twitter Card markup on your website, any links will show up with a much larger image and title.

What is a Twitter card?

Similar to Open Graph markup, Twitter card tags are based on the same conventions. Twitter Cards are larger and more engaging than a standard tweet. They feature a large image that when clicked, open up the link you inserted into the tweet.

In most cases, you can use the same image for cards as for Open Graph – but it’s nice to have the option to use different images for each. Like LinkedIn, Twitter has a great Card Validator tool to check your markup.

Recommended image size: 1024 x 512 pixels

Twitter Ad Image Size

Twitter has a variety of options when it comes to ads. Generally speaking, you’ll either be promoting a tweet, with an image at the standard 2:1 ratio or a Twitter card. Stick to these dimensions and you’ll be fine.

Facebook Image Sizes 2021

Facebook uses images of all shapes and sizes throughout the platform – it’s a little excessive. While marketers and graphic designers would appreciate more consistent sizing, I don’t see it happening any time soon. Luckily, we’ve broken down the most commonly used image sizes on Facebook.

facebook social media image sizes

Facebook Profile Picture Size

On Facebook, profile pictures for personal profiles and company pages are round. This means you should make sure there is enough padding on your uploaded image to not cut off part of the design.

Recommended image size: 180 x180 pixels

Facebook Cover Photo Size

Facebook cover photos are the same size for both profiles and pages. There are, however, some important considerations when designing a Facebook cover image.

The cover image for personal profiles now places the profile picture in the centre, while on company pages it remains on the left. Both partly overlap the cover image.

Cover images look taller and wider on desktop than they do on mobile. Part of your design could get cut off on mobile so make sure you keep all the important information in the centre.

Profiles and company pages have a grey gradient along the bottom of the image. Take this into account when designing your cover image.

Finally, page covers can now display a video or slideshow in place of a cover image – but that’s a completely different topic.

Recommended image size: 820 x 312 pixels

Facebook Event Cover Photo Size

Event cover photos show users what to expect from your event. Use a photo of a previous event or highlight the event itinerary to help attract attendees. It’s important to make sure the event image is high-quality so where possible use a high-res JPG or PNG file.

Recommended image size: 1200 x 628 pixels

Facebook Group Cover Photo Size

Similar to company pages, group pages help draw in new followers or members at a glance. Keep in mind that group cover photos have a blue band at the bottom of the image.

Recommended image size: 1640 x 856 pixels

Facebook Post Shared Image Size

Sharing images on Facebook is a great way to drive engagement. Use attractive and informative imagery to get those all-important likes and comments rolling in.

Recommended image size: 1200 x 630 pixels

Facebook Post Shared Link Image Size

As you’d expect, Facebook uses it’s Open Graph protocol to pull an image from your website when you post a link. Like the other social platforms, they too have a really useful Sharing Debugger tool. Enter the URL of the page you’d like to share to preview how it will appear in your post.

Recommended image size: 1200 x 628 pixels

Facebook Ads Image Sizes

Facebook has a number of options when it comes to ads. As you’d expect, each placement comes with its own recommended image size but generally, they’re either a 2:1 or 1:1 ratio.

Recommended images sizes: 940 x 788 pixels, 1200 x 628 pixels, 1200 x 1200 pixels

Facebook Story Image Size

Facebook story images are an odd one. They come in a vertical aspect ratio of 9:16 so chances are you won’t be able to simply adapt one of your existing designs.

Recommended image size: 1080 x 1920 pixels

Anything to add?

We’ll continue to add to this resource but if there’s a specific social media platform that you’d like us to add just get in touch.

If you’re looking for professionally designed social media images (in the correct sizes) we can help. Just get in touch and one of our branding experts will start creating some amazing imagery for your social media channels.

Originally published 12th February 2021
Last edited 12th February 2021

Written by Ollie Burt

Ollie Burt is a full-stack marketer and Director at Nova. A specialist in helping small businesses and startups succeed online, he enjoys running (and beer). You can find him on LinkedIn and Twitter.

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