Looking for a PPC Agency in Worcester?
Pay-Per-Click advertising, AKA Paid Search, AKA Google Ads... it can be confusing, and on the surface seem expensive.
This is the reason it's so important to bring in someone experienced in PPC, unfortunately this is also the reason we hear so many horror stories about management fees and minimum budgets in the thousands from other agencies.
There is no big secret about PPC, it's just good research, good process and having the time to understand your client and their objectives.
We have all this, and it doesn't cost the earth.
PPC vs SEO
When the goal is to appear in Google for specific search terms, SEO, every time, no contest. Surprised? Don't be, SEO generally yields better, longer-lasting results and ultimately is more cost-effective. However, it takes time to establish your online presence using SEO alone. If SEO is the long game, PPC is the shortcut. Using PPC, we can have you at number one for your chosen keyword tomorrow.
It's all too easy to burn through a PPC budget, and when you turn it off the benefits go with it. This is why we only offer PPC advertising through Google as a supplementary service to an SEO campaign. This enables us to give you the short term impact of PPC Ads whilst we establish your online presence using SEO techniques and then slowly phase out the PPC.
We have a duty to our clients and we believe this approach is the most responsible for small businesses and start-ups.