PPC Agency worcester
Pay-Per-Click Advertising

If you need to establish your online presence fast and gain relevant visitors to your website, our PPC campaigns can deliver almost instant results for your business.

Looking for a PPC Agency in Worcester?

Pay-Per-Click advertising, AKA Paid Search, AKA Google Ads... it can be confusing, and on the surface seem expensive.
This is the reason it's so important to bring in someone experienced in PPC, unfortunately this is also the reason we hear so many horror stories about management fees and minimum budgets in the thousands from other agencies.

There is no big secret about PPC, it's just good research, good process and having the time to understand your client and their objectives.

We have all this, and it doesn't cost the earth.

PPC vs SEO

When the goal is to appear in Google for specific search terms, SEO, every time, no contest. Surprised? Don't be, SEO generally yields better, longer-lasting results and ultimately is more cost-effective. However, it takes time to establish your online presence using SEO alone. If SEO is the long game, PPC is the shortcut. Using PPC, we can have you at number one for your chosen keyword tomorrow.

It's all too easy to burn through a PPC budget, and when you turn it off the benefits go with it. This is why we only offer PPC advertising through Google as a supplementary service to an SEO campaign. This enables us to give you the short term impact of PPC Ads whilst we establish your online presence using SEO techniques and then slowly phase out the PPC.

We have a duty to our clients and we believe this approach is the most responsible for small businesses and start-ups.

PPC Platforms

There is more than one way to promote your business online using paid advertising. For most of our clients, Google Ads is the best option, and in most cases we combine this with an SEO campaign to make sure we're doing everything we can to get you visibility in the Google search results.

But, depending on your business and overall objectives we may recommend looking at other pay-per-click platforms.

Google Ads

The first name in PPC, Google Ads is almost always the place to get the relevant traffic you need to boost your business. It's quick to setup, targeted, controllable, easy to report on and when done right extremely cost-effective.

We can have your PPC campaign setup on Google in a matter of days and have your website appearing for your target audience.

Social Media

On almost every social media platform there is an advertising option that goes with it. If you're running social campaigns, or if your target market exists in a very specific network then it's definitely worth looking at those PPC options.

Each social network (Facebook, Twitter, LinkedIn etc) has their own quirks for PPC and individual benefits, we're experts in each of them and can set up and manage your ad campaign and provide detailed reporting.

PPC Pricing

How much PPC campaigns cost is mostly dependent on how much you're looking to spend. With PPC, the more you spend the more you get, it's an easy cause and effect model and in most cases spending more equals more visitors (to a point).

PPC is highly scalable, so we always recommend our clients start with a low budget, and when they can see how the campaign is performing make a decision on whether to up the spend.

All too often we see agencies either insisting on a high ad spend (this make their job easier) or taking a percentage of what you spend on ads - again, this means it's in their interest to burn through your funds and up it quickly. We don't work like that.

Our PPC campaigns are designed to be supplementary to a wider multichannel approach including SEO, therefore we look to spend your money wisely as if it were our own.

Setup & Management

The costs depend on your individual objectives, ad spend and the channels we're operating on, but here's a common scenario based on other clients...

Supplementary Campaign

A small business is looking to increase their visibility in Google search results. SEO has already been identified as the best long term strategy and Nova have been brought in to put this in play.

The client also wishes to invest in a small Google Ads campaign to supplement this activity and bring in results, fast. The initial budget for the campaign is small, but could grow if they see success early on.

Nova were brought in to setup Google Ads, research the best keywords for targeting, craft ads that convert and continue to monitor, report on and optimise the campaign over time, making it more efficient.

Cost:
Google Ads setup fee - £300 one-off
Management fee - £250 /monthly
Ad spend (paid directly to Google) - £150 - £500 /monthly
These costs are just a guide and will differ based on the following...

1. If the campaign is in isolation without an SEO campaign, the setup cost will be higher as there is more research to do.
2. If the campaign has a monthly ad spend of over £500, the management fee will be higher as we will spend more time analysing and optimising your ads.
3. If the campaign is based on different or multiple platforms (including social) then the setup and management fees will be more varied.

As you can see though, our pricing is clear, simple and highly competitive - but the best way to get a firm quote is to get in touch...
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