Search Engine Optimisation (SEO) is used for making your website appear higher in the Search Engine Results Pages (SERPs) for specific search terms, ideally your "money keywords" (the phrases people use when they're looking for what you offer). By ranking higher for these terms you will get more visitors for your website and in turn, more business.
The problem is often that more than one website is trying to appear for these search terms (your competition) so search engines, like Google, need a little help deciding who to rank where for these keywords.
SEO is the process of improving the chances of search engines finding, reading and ‘liking’ your website in order to improve the visibility in search for target key phrases. SEO is split into two main sections, Onsite SEO and Offsite SEO.
Onsite SEO is about ensuring that your website is technically correct so that there is nothing that could hinder the website from ranking well and making sure the overall content is as relevant as possible for both the search engines and user experience. Your content must include not only your target money keywords, but those that are associated with it - so it's important that the correct research is carried out.
Google considers over 200 different factors when deciding where to place a website in the search results. The biggest influencing factor is the trust acquired from backlinks which point to your website. Links from third party websites which point to yours act as a reference for your business online. Links must come from trusted and relevant websites in order to pass trust through to your website and help to improve rankings. This forms a major part of offsite SEO.
The goal of SEO shouldn't be thought of to get to number one on Google, nobody can guarantee that, but instead to increase the amount of relevant traffic coming to your website through search. In most cases, it's realistic to aim for the first page of the SERPs, often in the top 3 - but every campaign is different and we tailor our approach accordingly based on your unique industry.talk to an seo expert