SEO Services

Free organic traffic for your website...

It doesn't matter how amazing your website looks if nobody is going to find it.

We help small businesses and start-ups with SEO to increase their leads, sales and opportunities.

Whether you are an established company looking to make ground on the competition or a start-up looking to establish your online presence, we'll be able to help.

Unlike other SEO agencies out there, we work closely with you to understand your business and the unique challenges it brings. We take the time to define your true "money keywords" that indicate an intention to buy from you - meaning your SEO campaign is geared towards a real ROI from the off.

Each month we send a detailed report showing you what work has been carried out and the overall progress towards your website objectives.

SEO Explained

Search Engine Optimisation (SEO) is used for making your website appear higher in the Search Engine Results Pages (SERPs) for specific search terms, ideally your "money keywords" (the phrases people use when they're looking for what you offer). By ranking higher for these terms you will get more visitors for your website and in turn, more business.

The problem is often that more than one website is trying to appear for these search terms (your competition) so search engines, like Google, need a little help deciding who to rank where for these keywords.

SEO is the process of improving the chances of search engines finding, reading and ‘liking’ your website in order to improve the visibility in search for target key phrases. SEO is split into two main sections, Onsite SEO and Offsite SEO.

Onsite SEO

Onsite SEO is about ensuring that your website is technically correct so that there is nothing that could hinder the website from ranking well and making sure the overall content is as relevant as possible for both the search engines and user experience. Your content must include not only your target money keywords, but those that are associated with it - so it's important that the correct research is carried out.

Offsite SEO

Google considers over 200 different factors when deciding where to place a website in the search results. The biggest influencing factor is the trust acquired from backlinks which point to your website. Links from third party websites which point to yours act as a reference for your business online. Links must come from trusted and relevant websites in order to pass trust through to your website and help to improve rankings. This forms a major part of offsite SEO.

The goal of SEO shouldn't be thought of to get to number one on Google, nobody can guarantee that, but instead to increase the amount of relevant traffic coming to your website through search. In most cases, it's realistic to aim for the first page of the SERPs, often in the top 3 - but every campaign is different and we tailor our approach accordingly based on your unique industry.

types of seo services we provide

keyword optimisation

It's important that your existing website is fully optimised for your target keywords and still reads well.

website speed testing

Speed is an important factor in ranking well for your keywords - slow websites get penalised by Google.

content development

Regular, keyword-focussed content is a powerful way to gain new keyword rankings and climb the search results.

mobile responsiveness

Websites need to look good and function well on all devices or they get penalised by Google in search.

blogger outreach

By working with bloggers and journalists, we can place valuable inbound links directing back to your website.

press release distribution

Gain brand awareness and inbound links by distributing relevant content in the correct format to news outlets.

link building

By placing inbound links on websites with high authority, some of that juice is passed on to your website.

infographic distribution

Once we've created a valuable infographic, it's important to get it out there and linked to from multiple sources.

Our approach to search engine optimisation...

We're committed to a different way to provide SEO services. No bullshit - just clear and honest communication from the start.

Traditionally, SEO professionals have obfuscated their activities with mysticism, painted it as some sort of dark art - the man behind the curtain. This is because the success of an SEO campaign is based on the assumption that we know what Google is looking for, we don't, nobody does - but these days, we have a good idea.

We have all the tools, and more importantly the processes in place to get you real, measurable results from SEO. Typically, our SEO campaigns form part of a wider project where we take a look at the design and build of your website - but we can also undertake SEO in isolation, or even specific SEO activities on request. Our approach to SEO is always tailored to your business needs and priorities, but generally involves three distinct phases:

Phase 1:
SEO WEBSITE HEALTH CHECK

Once you've given us the go ahead to launch your SEO campaign, we'll have some general housekeeping to do to make sure we have access to everything we need to do a good job.

This will include a review of your current website setup. We'll give it a good look over to check it for speed, browser compatibility and responsiveness - plus anything else that might be having a negative effect on your rankings.

We'll make any recommendations, or, if you're a Nova website customer we'll just implement them for you before we get started - it doesn't matter how much SEO activity we do if Google is penalising a badly built website.

phase 2:
KEYWORD RESEARCH & CAMPAIGN LAUNCH

Once we know your website is in good shape, it's time for the keyword research and analysis part of the campaign. This is important, as it will form the basis of the entire campaign launch.

We will work with you to identify your "money keywords" and your search competitors - they may not be who or what you expect! We have proven processes to help us get all the learnings from you to identify these early on - it's all about asking the right questions.

We'll make our recommendations for which keywords we should be targeting in order to get the best results, and should you agree we'll launch the campaign.

phase 3:
Ongoing SEO Activity

From here it's all about doing things that get results! We have a proven step-by-step process for getting your campaign off to a good start, even though every campaign is unique to you there are always some quick wins to be had.

Depending on your campaign plan we will undertake a variety of SEO activities including blogging, PR, outreach & link building.

Each month you will receive an in-depth report on the activity that has been carried out as well as your key metrics and ranking data. Most campaigns see measurable results within 3-6 months.

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SEO pricing explained...

SEO is a time-based exercise, therefore each month you are buying time spent on the activities mentioned above with the goal being to improve your visibility in search results. The more days you purchase from, the quicker you will see results as we have more time to spend on your account and execute a wider range of link building techniques and focus more fully on content marketing which takes more time but delivers stronger, more long lasting results.

We can provide custom pricing for specific activities such as link building only, or blogging campaigns based off your own keyword research, but for the best results we always recommend a monthly SEO package as consistency and flexibility is key to success.

During your initial consultation, after some preliminary research into your market we will make a recommendation based on your overall objectives and how much competition there is to rank for your chosen key terms - we specialise in working with small businesses and start-ups as we know how to get you real results on a tight budget. Each project is different, and we can generally work within most budgets.